Continuous integration of sustainability

Over the past 70 years, AMAG has transformed from a car importer into a comprehensive mobility provider. As a strategic partner of the Volkswagen Group, AMAG decided in 2013 to further focus and systematise the CSR management of the family-owned company. Brugger + Partner supported AMAG in developing a CSR and sustainability roadmap. Through moderated workshops and internal guideline interviews, we first identified the relevant fields of action and their current states. In subsequent working sessions, we defined the target states (ambitions), specific goals, measures, key metrics, timelines, and expected budgets. In May 2014, the group management designated CSR and sustainability as a strategic project through 2020. The roadmap was refined during a workshop and within the context of other strategic projects, then divided into four work packages for further internal development. With our support, the internal foundations were also established to publish an external sustainability report.