Employment impulse strategy

Brugger + Partner supported the city of Winterthur in developing an impulse strategy to create new jobs. The objective was to define specific fields of action and measures to increase the number of jobs in Winterthur. First, we analysed the city's role within the Zurich metropolitan area through a combination of structural and network analyses. Next, we assessed Winterthur as a business location through a series of interviews, which culminated in a summarised profile of strengths and weaknesses. Using these results, we developed the final strategy in two city council sessions. This participatory process resulted in a broadly supported strategy featuring four strategic thrusts and a comprehensive package of measures designed to secure Winterthur's long-term viability as a workplace location.