GEOTEST sustainability strategy

Brugger + Partner supported GEOTEST in developing its sustainability strategy. GEOTEST, a leading geosciences company headquartered in Zollikofen, Bern, with six additional locations across Switzerland, is facing an increasing emphasis on sustainability. This is driven by employee expectations and customer demands, especially in sensitive industries such as mining. The project's objective was to refine GEOTEST's focus on sustainability and create a strategy suitable for internal and external presentation. A roadmap was developed to outline binding targets, actions, responsibilities, and budgets. The process began by identifying key sustainability topics for GEOTEST. In a large group workshop, employees' understanding of sustainability was enhanced through a world café format. The findings were then condensed and ranked by relevance and impact via an online survey. The resulting strategy and roadmap were subsequently approved by the executive board and the board of directors.