Strategy and organisational consulting for Velosuisse

Brugger + Partner supported Velosuisse in refining its association strategy. Representing Switzerland's leading manufacturers, importers, wholesalers, dealers, organisations, service providers, and agencies in the bicycle industry, Velosuisse aimed to develop a clear strategy for future positioning. Brugger + Partner worked together with the executive board to create this strategy in two phases. First, an analysis of the current state was conducted, including a review of existing strategy documents, discussions with members of the executive board and the head office, and an online member survey. Based on these insights, the strategy was developed in three workshops with the executive board, encompassing vision and mission, areas of action, strategic goals, specific measures, responsibilities, and organisational structure. The outcome was a comprehensive roadmap to guide the strategy's implementation in the coming years.