Strategy and management
“We don't do everything, but we do the right things right!"
This is one way to summarise the credo of a successful CSR strategy. As a cross-cutting issue, sustainability raises questions in the various business areas and key functions such as compliance, human resources, logistics, marketing, and communications. These are questions that take seriously both opportunities and risks and have to be answered differently depending on the sector. What is crucial is that the questions are answered in the context of the corporate culture, strategy, and market as well as the socioeconomic environment. Only if the social and ecological lens supplements the financial perspective can the business create sustainable added value for itself and its stakeholders.
This is one way to summarise the credo of a successful CSR strategy. As a cross-cutting issue, sustainability raises questions in the various business areas and key functions such as compliance, human resources, logistics, marketing, and communications. These are questions that take seriously both opportunities and risks and have to be answered differently depending on the sector. What is crucial is that the questions are answered in the context of the corporate culture, strategy, and market as well as the socioeconomic environment. Only if the social and ecological lens supplements the financial perspective can the business create sustainable added value for itself and its stakeholders.